Campaign idea: Gemma helped families learn to sign
Central Lancashire Deaf Children's Society families once struggled to communicate without implants. Now parents, siblings and relatives can all sign together.
This story
Many families in Central Lancashire Deaf Children's Society had been encouraged not to sign, leaving relatives struggling to communicate when children removed their hearing implants. After seeing how signing helped at home, chair Gemma secured a grant from the National Deaf Children's Society to run family sign language courses. The group filled two courses and now has a waiting list, enabling parents, siblings and extended relatives to communicate during bath times, swimming and holidays.
What your brand could do
Provide the family sign language courses for everyone on the waiting list. Host the learning sessions so more parents and siblings can sign together.
Where it happens
UK
The charity
- Charity: The National Deaf Children's Society
- Registration number: 1016532
- Based in: London, England