Campaign idea: Cathy started over with her two kids
Cathy left an abusive marriage with two young children and no support. A food hamper and gifts helped her turn things around.
This story
After years of emotional and financial abuse, Cathy left her husband just before Christmas as a single mother to two young children. With no support network, she struggled to make ends meet and worried about providing for them. A food hamper and Christmas presents helped her give them a celebration, and she has since rebuilt her confidence.
What your brand could do
Treat Cathy and her two children to a full family day out to celebrate how far they have come.
Where it happens
UK
The charity
- Charity: The Salvation Army
- Registration number: 214779
- Based in: London, England