Campaign idea: Carlie-Ann rebuilt her confidence
Carlie-Ann waited three years for reconstruction after cancer surgery, rebuilding her confidence step by step.
This story
Diagnosed with breast cancer in March 2020, Carlie-Ann underwent a mastectomy, chemotherapy and hormone therapy. After waiting three years on a pandemic backlog, she had reconstruction surgery in July 2023, followed by nipple reconstruction and tattooing.
What your brand could do
Host a restorative styling session and wardrobe refresh to celebrate her recovery and rebuild her confidence.
Where it happens
Birmingham
The charity
- Charity: Breast Cancer Now
- Registration number: 1160558
- Based in: London, England