Campaign idea: Calum and Cori run the London Marathon
To help fund a cure for baby Albi, siblings Calum and Cori are taking on the London Marathon.
This story
Albi was born with severe recessive dystrophic epidermolysis bullosa, a rare genetic condition that leaves his skin fragile and prone to painful, chronic blistering. Every morning, his mother Erin spends about three hours carrying out his dressings with community nurses. His father Calum and aunt Cori are taking on the 2027 London Marathon to raise money for research into treatments and a cure.
What your brand could do
Kit out Calum and Cori for all their marathon training runs. Host the family celebration when they cross the finish line.
The charity
- Charity: Cure Eb (Formerly Known As Sohana Research Fund)
- Registration number: 1158672
- Based in: London, England