Campaign idea: Callum is walking on hot coals
After surviving a severe brain injury, Callum is walking on hot coals to continue the fundraising his late brother started.
This story
In 2017, Callum was hit by a car and suffered a fractured spine and serious brain injury before an air ambulance saved his life. His younger brother Keaton began fundraising in thanks, but Keaton died in a car crash in January 2025. Callum and his family launched a tribute project to share Keaton's story, and Callum is now preparing to walk across hot coals for the charity.
What your brand could do
Back Callum's firewalk challenge and host a celebration for him and his family on the night.
The charity
- Charity: Midlands Air Ambulance Charity
- Registration number: 1143118
- Based in: Shifnal, Shropshire