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Campaign idea: Callum is building a future in fitness

Callum felt isolated and dropped out of college. Now, through daily sports sessions, he is preparing to become a personal trainer.

This story

After leaving school in May 2021 without finishing his exams, Callum started a college engineering course but left because he struggled with online learning. Cut off from his family in England during the pandemic, he felt isolated until he joined Street League to play football and make friends. With his confidence growing, he hopes to re-apply to college for a sports and fitness course to work towards becoming a personal trainer.

What your brand could do

Provide all the training kit and study equipment Callum needs for his sports and fitness course.

Where it happens

Ayrshire

The charity

https://www.streetleague.co.uk/

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