Campaign idea: Caleb finds comfort through play
Caleb has faced open-heart and spinal surgeries, finding comfort and courage through play during long hospital stays.
This story
Caleb was diagnosed with spina bifida and a complex heart condition, leading to two open-heart operations and spinal surgery. Hospital visits have been part of his life from a very young age, alongside ongoing appointments with multiple specialist teams. Playing with toys and watching favourite programmes continue to give him a sense of normal childhood and calm during difficult procedures.
What your brand could do
Provide the games, toys and entertainment to keep Caleb comforted and playing through all his hospital visits.
The charity
- Charity: Alder Hey Children's Charity
- Registration number: 5055078
- Based in: Liverpool