Campaign idea: Bronte is running a 100-mile race
Bronte is taking on a 100-mile race for Christine, who has supported her since birth and is facing two cancers.
This story
In September 2024, Christine was diagnosed with two complicated types of cancer and began receiving treatment at a hospital in Sheffield. Christine and Bob had been grandparent figures to Bronte since she was born. To support Christine during her treatment, Bronte set out to run a 100-mile ultra race.
What your brand could do
Power Bronte through her entire 100-mile race, from all her training kit to a celebration for everyone backing her at the finish line.
Where it happens
Chester
The charity
- Charity: Weston Park Hospital Development Fund Ltd
- Registration number: 509803
- Based in: Sheffield, England