Campaign idea: Brian got back on his feet
After being told he would never walk again, Brian rebuilt his strength in the gym and got back on his feet.
This story
Following a fall and a mini stroke, Brian suffered multiple fractures and was told by a physiotherapist that he would never walk again. He started one-to-one sessions with a fitness instructor, working on parallel bars and an adapted exercise bike to regain his strength. Now nearly 89, Brian is up and walking with a walker and visits the gym every day.
What your brand could do
Kit out Brian with the training gear he needs for his daily gym visits. Host a celebration with Beryl to mark how far he has come.
The charity
- Charity: The Extracare Charitable Trust
- Registration number: 327816
- Based in: Midlands, UK