Campaign idea: Brenda got her independence back
After weeks in hospital, Brenda got her independence back with a hired wheelchair that let her visit the beach and see loved ones.
This story
After several weeks in hospital, 87-year-old Brenda faced a wait of up to a month for a wheelchair through regular channels. Her daughter Sharman arranged a short-term hire that arrived in two days, allowing Brenda to get out weeks earlier than expected. Her husband died during the summer, and having mobility let her visit the cemetery, go to local cafes, and stay motivated during ongoing physiotherapy.
What your brand could do
Cover Brenda's wheelchair hire throughout her recovery. Host a day out by the sea for her and Sharman.
Where it happens
UK
The charity
- Charity: The British Red Cross Society
- Registration number: 220949
- Based in: London, England