Campaign idea: Boundary staff are walking 10 miles
Boundary Outlet Sheffield lost a colleague last year. Now the team are walking 10 miles to thank the air ambulance crew.
This story
Last year, Yorkshire Air Ambulance provided emergency medical care for a staff member at Boundary Outlet Sheffield, who died. Because the helicopter service relies on public donations rather than government or NHS funding, the staff decided to give back. The team organised a 10-mile walk starting at Bamford Edge in the Peak District to raise money for the charity.
What your brand could do
Kit out the team for their 10-mile walk and host a celebration for everyone at the finish line.
Where it happens
Sheffield
The charity
- Charity: Yorkshire Air Ambulance Limited
- Registration number: 1084305
- Based in: Elland, England