Campaign idea: Binu joined a trial to fight leukaemia
After standard treatments failed, Binu joined a clinical trial using her own modified immune cells to fight leukaemia.
This story
In 2022, 39-year-old Binu experienced sudden bleeding after a minor foot injury and was diagnosed with acute leukaemia. Months of chemotherapy and a stem cell transplant were followed by a relapse the next year. Leaning on her Catholic faith and family support, she joined a clinical trial for an experimental cell therapy and entered remission.
What your brand could do
Host the space and cover travel for Binu to share her clinical trial journey and advocate for clearer patient support.
The charity
- Charity: Blood Cancer UK Research
- Registration number: 216032
- Based in: Edinburgh