Campaign idea: Bill learned to read in prison
Bill hid that he could not read while running a garage, but in prison he finally learned.
This story
Bill struggled with dyslexia at school and later ran a garage relying on others to handle paperwork. After entering prison, he joined Shannon Trust and learned to read with a mentor. He has since read books cover to cover and written a card to his daughter.
What your brand could do
Provide every book on Bill's reading list to build his collection as he keeps reading cover to cover.
The charity
- Charity: Shannon Trust
- Registration number: 1117249
- Based in: London, England