Campaign idea: Ben turned Celine's laugh into a song
After losing his baby daughter, Ben turned recordings of her laughter into a charity song to celebrate her life.
This story
Ben lost his one-year-old daughter Celine to a rare cancer and wanted her legacy to be defined by joy. Though he had never written music before, he teamed up with singer-songwriter Bertie to write a song featuring recordings of Celine's laugh. The finished track was mastered at London's Air Studios and released to raise funds for a children's hospice.
What your brand could do
Host a celebration of Celine's song and back Ben through his upcoming legacy projects.
Where it happens
London
The charity
- Charity: United Synagogue
- Registration number: 242552
- Based in: London, England