Campaign idea: Ben is taking on 40 endurance events
Ben's son Rudi spent years unable to walk. Now Ben is marking his 40th birthday with 40 endurance events.
This story
Ben's son Rudi was diagnosed with Opsoclonus-Myoclonus Syndrome as a baby, leaving him non-verbal and unable to walk for years. With support from specialist school Vranch House, Rudi is now walking independently and progressing with his communication. To support the school that helped him, Ben set out to complete 40 organised endurance challenges over 12 months.
What your brand could do
Kit out Ben with the gear he needs across all 40 endurance challenges. Host a celebration at his final finish line.
Where it happens
Exeter
The charity
- Charity: Vranch House Limited
- Registration number: 1002700
- Based in: Exeter