Campaign idea: Ava won an eight-pound cheese
Ava tumbled down a steep hill to win an eight-pound cheese, then donated her prize to feed rough sleepers.
This story
Twenty-year-old biochemistry student Ava won the women's race at the annual cheese-rolling event down Cooper's Hill. She beat 25 other competitors to claim an eight-pound wheel of Double Gloucester, escaping with bruises and no broken bones. A volunteer for Refugee Community Kitchen, Ava brought the cheese to London to help prepare hot meals for rough sleepers.
What your brand could do
Stock the kitchen with fresh ingredients so Ava can turn her prize into a full service of hot meals.
Where it happens
London
The charity
- Charity: Refugee Community Kitchen
- Registration number: 1186729
- Based in: London