Campaign idea: Ava is wearing pink with colleagues
After losing her mum to secondary breast cancer, Ava and her colleagues are wearing pink to raise funds and symptom awareness.
This story
Ava lost her mum to secondary breast cancer. Alongside colleagues in her workplace, she is taking part in the Wear It Pink campaign to support Breast Cancer Now and encourage people to check for symptoms.
What your brand could do
Kit out Ava and her colleagues in pink, and provide lunch for the whole workplace on the day.
The charity
- Charity: Breast Cancer Now
- Registration number: 1160558
- Based in: London, England