Campaign idea: Austin targets a backflip record
Austin watched his late brother airlifted after a motocross crash. Now he is targeting a 24-hour backflip world record.
This story
During 12 years as a motocross racer, Austin witnessed numerous air ambulance call-outs, including seeing his late brother airlifted in 2017 after breaking his femur. In 2022, Austin raised funds by completing 76 backflips in under eight minutes. He is now preparing to attempt the world record for the most backflips in 24 hours, aiming to surpass the current total of 1,234.
What your brand could do
Kit Austin out for his gymnastics training. Fuel him through the full 24 hours of backflips from start to finish.
Where it happens
UK
The charity
- Charity: Yorkshire Air Ambulance Limited
- Registration number: 1084305
- Based in: Elland, England