Campaign idea: Asha supports people with cancer
Asha saw patients sitting alone on her brother's ward. Now she supports people with cancer across the UK.
This story
When Asha visited her brother in hospital before he died in 2017, she noticed few other patients had visitors. She began volunteering to support people living with cancer in their homes and over the phone. She also runs a support group to break taboos around cancer in the Asian community.
What your brand could do
Host Asha's support group sessions and provide food and drink for everyone attending.
Where it happens
UK
The charity
- Charity: Macmillan Cancer Support
- Registration number: 261017
- Based in: London