Campaign idea: Anne and Eric got help with the basics
Rising costs left Anne and Eric unable to afford milk or heating until a charity grant helped them cover the basics.
This story
Eric has lived with disabilities and anxiety since a workplace accident in the 1990s, while Anne left her job at 60 to care for her mother. During the cost of living crisis, they struggled to afford everyday essentials, from food to heating their home. With nowhere else to turn, they applied for a grant from Friends of the Elderly to help pay for fuel and food.
What your brand could do
Keep Anne and Eric's home heated throughout the winter. Stock their cupboards with food and everyday essentials.
The charity
- Charity: Friends Of The Elderly
- Registration number: 226064
- Based in: Woking, Surrey