Campaign idea: Andrew saw the All Blacks play again
Andrew watched the All Blacks in New Zealand 45 years ago. His support team helped him finally see them play again.
This story
Decades after watching the All Blacks play England in Auckland, Andrew moved into supported living after experiencing depression and loneliness on his own in Richmond. Staff kept trying to help him attend another match despite sold-out and costly tickets. He secured a seat to watch England play New Zealand in Twickenham, where he mingled with fans, shared his memories and celebrated his love of the game.
What your brand could do
Host a celebration for Andrew and his support team to share his rugby keepsakes. Provide food and drink for everyone who helped him get there.
Where it happens
Middlesex
The charity
- Charity: The Avenues Trust Group
- Registration number: 1130473
- Based in: Sidcup, England