Campaign idea: Andrew is backing early cancer tests
After losing his wife Jen just weeks after her diagnosis, Andrew is campaigning for early cancer detection tests.
This story
Jen died in 2024, just over a month after being diagnosed with pancreatic cancer following a year of missed symptoms and delayed scans. Wanting to do something productive with his grief, Andrew shared her experience publicly to front the announcement of a national clinical trial for an early detection breath test. His efforts reached millions through national media and earned him a local hero award.
What your brand could do
Power Andrew's campaign to get early detection tests into GP surgeries, covering the travel and venues he needs to share his message.
Where it happens
Oswestry
The charity
- Charity: Pancreatic Cancer UK
- Registration number: 1112708
- Based in: London, England