Campaign idea: Amy is pushing herself to run 42km
Amy usually caps her runs at 8km, but she is taking on 42km after seeing friends in eventing suffer spinal injuries.
This story
Through the sport of eventing, Amy has witnessed friends suffer life-changing spinal injuries that took away their livelihoods. Although her ideal running distance is 8km, she is pushing herself to take on 42km to raise funds for Spinal Research.
What your brand could do
Power Amy through all 42km, from her training kit and nutrition to a celebration at the finish line.
The charity
- Charity: International Spinal Research Trust
- Registration number: 1151015
- Based in: London, England