Campaign idea: Alysia is coaching football
Alysia was kicked out of home at 17. Today she coaches football to help other young people find their way.
This story
Alysia grew up in an area with few safe, free activities and had challenges at school before attending alternative provision at Millwall. After being kicked out of home at 17, she began volunteering with Premier League Kicks, which gave her purpose and support. Now 19 and in her final college year, she works as a sessional coach and runs football sessions in local schools.
What your brand could do
Kit out Alysia's school coaching sessions with all the footballs and training gear her young players need.
Where it happens
London
The charity
- Charity: The Premier League Charitable Fund
- Registration number: 1137208
- Based in: London, England