Campaign idea: Ally curated a nature poetry book
After illness and divorce, Ally found solace in a meadow and curated a poetry book celebrating nature.
This story
In 2021, Ally developed a balance disorder that forced her to relearn how to walk, alongside a marriage breakdown and severe anxiety. Stepping out into the meadow behind her house, she watched owls, kestrels and butterflies, and began writing poetry to process her grief. She went on to curate an anthology of poems about nature with diverse contributors, raising funds for wildlife conservation.
What your brand could do
Kit out Ally for her meadow walks. Host a celebration for everyone who contributed to the poetry anthology.
Where it happens
UK
The charity
- Charity: Royal Society For The Protection Of Birds
- Registration number: 207076
- Based in: Sandy, England