Campaign idea: Alexandra runs a bakery prize draw
Alexandra is running a bakery prize draw to open up conversations about suicide, fourteen years after losing her dad.
This story
Alexandra lost her dad, Fred, to suicide 14 years ago. Through her business, The Bake Box, she is running a prize draw throughout October to raise funds for a men's mental health charity. She wants to keep the conversation around suicide and men's mental health going all year round.
What your brand could do
Provide the baking ingredients and prizes for Alexandra's prize draw. Host the live event to help keep the conversation going.
The charity
- Charity: Andys Man Club Limited
- Registration number: 1179647
- Based in: Halifax, England