Campaign idea: Alex signed up for a fitness race
After a stroke took half of their mother's sight, Alex set a target to finish a fitness race in under ninety minutes.
This story
In March 2020, Alex's mother suffered a stroke that left her with 50% vision in each eye and unable to access standard rehabilitation. She continued working as a judge and began volunteering to help make train stations accessible for people with visual impairments. Inspired by her resilience, Alex signed up for the Manchester fitness race, aiming to finish in under an hour and a half.
What your brand could do
Power Alex's journey to the Manchester fitness race from first workout to the finish line. Provide training kit and travel for race day.
Where it happens
Derbyshire
The charity
- Charity: Thomas Pocklington Trust
- Registration number: 1113729
- Based in: London, England