Campaign idea: Alaynah found confidence on the court
Bullied and often in trouble, Alaynah found confidence and ambition on the basketball court.
This story
Growing up in Croydon, Alaynah experienced bullying, frequently found herself in trouble, and felt unsure of her future. Basketball coach Clayden supported her and believed in her potential. With that mentoring, she has grown into a confident and ambitious young woman.
What your brand could do
Kit out Alaynah with the basketball gear and equipment she needs for every training session on the court.
Where it happens
Croydon
The charity
- Charity: Greenhouse Sports Limited
- Registration number: 1098744
- Based in: London, England