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Campaign idea: Alastair is running the London Marathon

Running is Alastair's outlet when he feels overwhelmed. Now he is training for the London Marathon.

This story

Alastair secured a place in the 2027 London Marathon to raise funds for mental health services. Running has long been an outlet for him when feeling stressed, drained, or mentally overwhelmed. Ahead of the race, he plans to take on running challenges during winter training to spark conversations about wellbeing.

What your brand could do

Kit out Alastair for his winter training challenges. Back him all the way through to the marathon finish line.

The charity

https://www.newportmind.org/

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