Campaign idea: Alana is running the London Marathon
After surviving a crash that broke her back, Alana is taking on the London Marathon for the air ambulance that saved her.
This story
In 2019, Alana survived a car crash that took the lives of two of her closest friends, Sophia and Max. She suffered multiple life-threatening injuries, including a broken back and a shattered femur, spending just under five weeks in hospital. A trauma team from London's Air Ambulance helped save her life. She set out to run the London Marathon in memory of Sophia and Max.
What your brand could do
Power Alana's whole marathon, from her training runs through to race day. Host a finish-line celebration for everyone who backed her.
Where it happens
London
The charity
- Charity: London's Air Ambulance Limited
- Registration number: 801013
- Based in: London