Campaign idea: Adam is walking 100 km non-stop
Adam is taking on a 100 km non-stop walk after surgeons saved his wife Beata's sight.
This story
Adam's wife Beata suddenly lost sight in one eye due to a retinal detachment and underwent urgent treatment at Moorfields Eye Hospital. After walking five miles hand in hand while she recovered, Adam decided at 60 to take on a 100 km non-stop walk from London to Brighton to raise funds for the hospital's charity.
What your brand could do
Kit out Adam for his whole 100 km trek from London to Brighton. Host a celebration at the finish line for Beata and everyone who backed him.
The charity
- Charity: Moorfields Eye Charity
- Registration number: 1140679
- Based in: London, England