Campaign idea: Abigail is taking on the Arctic
Abigail learned to read with her grandmother. Now she is taking on an Arctic endurance challenge in her memory.
This story
Abigail grew up being encouraged to read by her grandmother, who died last year. She is now taking on an Arctic wilderness endurance challenge featuring dog sledding, ice fishing and hiking. Her challenge raises money to support children in disadvantaged areas of the UK who are falling behind in reading.
What your brand could do
Kit out Abigail with all the gear for her Arctic endurance challenge. Host the celebration when she returns from the ice.
The charity
- Charity: The National Literacy Trust
- Registration number: 1116260
- Based in: London, England