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Campaign idea: Abi crafts Joylets to spread kindness

Abi lives with complex, life-threatening conditions, but she crafts Joylets bracelets to gift to people and spread kindness.

This story

Abi lives with complex medical needs and life-threatening conditions caused by unique chromosome deletions and duplications. Martin House Hospice has supported her family over the years with medical care, treatment rights, and short breaks. Alongside her care, Abi makes bracelets called Joylets to gift to emergency workers, healthcare staff, and people around the world.

What your brand could do

Provide all the crafting materials Abi needs to make Joylets. Cover the postage to send them to healthcare workers around the world.

The charity

https://www.martinhouse.org.uk/

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