Campaign idea: Abbie is tackling a ninety-foot abseil
A sudden spinal stroke changed Abbie's life, but she rebuilt her confidence and is now tackling a ninety-foot viaduct abseil.
This story
In 2019, Abbie suffered a spinal stroke that resulted in a spinal cord injury, leading to an induced coma and long rehabilitation. When lockdown hit, she was transferred to a neurological care home where getting support was a constant struggle before finding vital charity backing. After two and a half years away, she returned home and started taking on new adventures.
What your brand could do
Kit Abbie out for her ninety-foot viaduct abseil. Host the celebration when she reaches the ground.
Where it happens
UK
The charity
- Charity: Spinal Injuries Association
- Registration number: 1054097
- Based in: Milton Keynes, England