Campaign idea: A new mother found some dignity
She arrived with a baby and almost nothing. Basic toiletries became a matter of dignity.
This story
A new mother seeking asylum describes arriving with nothing and being unable to afford sanitary and baby-care products. Receiving basics removed immediate stress and restored a measure of dignity.
What your brand could do
Provide all the sanitary and baby-care essentials she needs to care for herself and her baby with dignity.
Where it happens
UK
The charity
- Charity: Beauty Banks
- Registration number: 1184944
- Based in: Brighton, England